KBF Staff

Kelly Wells serves as the Event Liaison Director for Kayak Bass Fishing, bringing more than two decades of experience in sports tourism, event development, and large-scale operations to one of the fastest-growing segments in competitive fishing.

A proven leader in the sports events industry, Wells has built a reputation for connecting communities, venues, and organizations through high-impact events that generate measurable economic return. As the founder and Executive Director of the Shreveport-Bossier Sports Commission, he led the organization from startup to hosting more than 680 events and producing millions in annual economic impact.

Wells has worked with and hosted many of the most prestigious fishing events in the country. He served as host for the Bassmaster Classic in 2009 and 2012, hosted the Forest Wood Cup in 2013, and has supported events for Major League Fishing. His experience also includes working with the Fishers of Men National Championship and the B.A.S.S. Central Open, along with nearly every major national bass fishing tournament series in the United States.

Wells' partnership with KBF began after hosting two National Championships in the Shreveport-Bossier area, where he witnessed firsthand the unique value of the model created by Chad Hoover. Pound for pound, KBF delivered one of the strongest returns on investment of any event his organization had hosted, driving extended stays, repeat visitation, and meaningful economic impact throughout the region. That experience led Wells to join KBF with a clear vision and excitement for the future of the sport.

In his role, Wells works directly with host cities, convention and visitors bureaus, and local partners to identify and secure the ideal fisheries across the country. He is focused on expanding opportunities at every level of the sport, from grassroots and amateur events to STATE, REGIONAL, and NATIONAL CHAMPIONSHIPS, while ensuring each host community sees tangible economic and promotional benefits.

With a background in hotel sales, destination marketing, and national event consulting, Wells brings deep expertise in sponsorship development, logistics, and event execution. His leadership continues to play a key role in advancing the mission and growth of Kayak Bass Fishing.

Driven by a passion for the outdoors and a commitment to building sustainable events, Wells is excited to work alongside Chad Hoover and the KBF team to elevate the angler experience and connect communities across the country through competitive fishing.